Apple
Hired as senior UI designer to design the digital launch ecosystem supporting the opening of Apple Brompton Road, helping drive awareness and engagement around Apple’s new London flagship store.
year
2022
timeframe
90 days
tools
Adobe, Figma
category
User Interface Design
Problem
The opening of a new Apple flagship store in London required a digital presence that matched the scale, craftsmanship, and precision of the physical space. The experience needed to feel distinctly Apple while adapting illustrative artwork and interactive elements across multiple screen sizes and digital touchpoints; all within a tight launch timeline. The challenge was to translate a highly considered brand moment into a cohesive digital and interactive experience that worked seamlessly across devices and promotional channels.
Solution
I developed and refined multiple rounds of interactive and digital concepts, ensuring each iteration aligned with Apple’s design standards and storytelling approach. I adapted the illustrative artwork for a range of viewports, maintaining visual consistency and clarity across desktop, tablet, and mobile. Alongside the interactive experience, I designed supporting promotional assets and an email campaign to build anticipation ahead of the store opening. Together, these elements created a unified digital launch that complemented the physical unveiling of Apple Brompton Road.
