L'Oreal Access
Reinventing the L'Oreal Access App - App Store Optimisation (ASO)
year
2026
timeframe
1 day
tools
Adobe, Figma
category
Visual Design
Problem
The L'Oréal Access App Store screenshots were visually outdated and relied on complex interface screens that made it difficult for users to quickly understand the app's purpose and key benefits. The imagery lacked impact and didn't effectively communicate value within the few seconds users typically spend viewing an App Store listing.
Solution
Rather than replicating the app screens exactly, I simplified the visuals to communicate the app's core features more clearly. I created clean, benefit-focused screenshots with concise messaging, simplified UI representations, and a stronger visual hierarchy. While the designs are not exact representations of the in-app experience, they are intentionally optimised for the App Store (iOS and Android), where clarity and immediate understanding are more important than showcasing every interface detail. The result is a more engaging product page that better communicates the app's value and supports improved App Store conversion.













