Aston Martin
In 2023, I led the end-to-end art direction and design of a mobile-optimised Sky Sports microsite showcasing the Peroni and Aston Martin collaboration celebrating shared craftsmanship, ahead of a Formula 1 event.
year
2023
timeframe
90 days
tools
Adobe, Figma
category
Art Direction and Design
Problem
The Peroni and Aston Martin collaboration required a strong digital showcase ahead of a Formula 1 event that could clearly communicate the story, craftsmanship, and premium nature of both brands within a limited timeframe. The challenge was to translate a multi-faceted partnership into a focused, mobile-first experience that felt visually refined, easy to navigate, and aligned with Sky Sports’ editorial standards.
Solution
I led the end-to-end art direction and design of a mobile-optimised Sky Sports microsite, using Figma to design and prototype the full experience. The site distilled the collaboration into a clear visual narrative, highlighting the bespoke product, shared attention to detail, and key moments of the partnership, while ensuring performance, usability, and consistency across devices.
