As lead visual designer, I collaborated closely with the creative content manager, client stakeholders, and internal art directors to establish a strong visual foundation and a clear product-led narrative. I designed a mobile-first, product-specific landing page that balanced editorial storytelling with commercial clarity, using high-impact imagery, clear hierarchy, and streamlined navigation to guide users through the experience. By presenting design progress directly to the client, I was able to rapidly iterate on feedback and deliver a refined, development-ready solution within tight deadlines, supporting both brand storytelling and conversion goals.